Participants in I-Corps Sites will be expected to commit at least 3 - 5 hours per person per week to market research, customer discovery and other commercialization-focused activities during the 7-week program. It is thus important that you are interested in gaining new knowledge from I-Corps Sites, and not just receiving an I-Corps Sites grant.

By the end of the program, your team will have accomplished the following:

• Started research on competing patents and publications,

• Found general data on the size of your technology’s market and any key market trends,

• Analyzed several competitive products,

• Interviewed 15 potential customers or end users,

• Completed 1/3 of a standard business model canvas,

• Learned about 3 potential sources of early-stage commercialization funding, 

• Decided whether or not to pursue commercialization of your technology or idea, and

• Completed much of the research you need to apply for a commercialization-focused grant.

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